Best Practices Archives - Parthenon Publishing

Best Practices

Rethinking Above the Fold Web Design

woman reading newspaper

I have been developing websites for  nearly 15 years now. I have seen many trends come and go, but one design trend that persists is the mythical “fold.” So what is “the fold?” How do you go above or survive below it? As with many early web design concepts, “the … read more

Comments: More than bottom dwellers

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Build your brand! Get people talking! Love those comments and respond to them right away! The drumbeat of advice for growing your page views is nothing if not consistent. But if you dig a little deeper — say to the bottom of the page — you’ll find that there’s more … read more

5 Ways To Write An Engaging Email Subject Line

What’s In A Subject? We’ve all done it. You write an email, maybe to a coworker or family member, and it’s so unimportant or trivial, you leave the subject line blank, paying no mind to creating an engaging email subject line. What happens next? You type out a quick email, … read more

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