Marketers large and small are bemoaning the dramatic decline in the reach of their brands’ posts on Facebook. It’s something you should address, not ignore. read more
Facebook Reach: How Brands Can Stay Ahead of the Changes
4 Ways to Score Deals using Social Media on Black Friday
You've got the technology at your fingertips, and we've got the inside scoop on how to use it. 4 ways to score deals this Black Friday on social media. read more
Is Your Facebook Reach Down, too?
Is your Facebook reach down? Nobody's talking about it, but we love the taboo. The possible cause, some solutions & a little bit of ranting. read more
Comments: More than bottom dwellers
Build your brand! Get people talking! Love those comments and respond to them right away! The drumbeat of advice for growing your page views is nothing if not consistent. But if you dig a little deeper — say to the bottom of the page — you’ll find that there’s more … read more
A Case Study: Chappy’s on Church
I’ll be the first to admit: I have a borderline unhealthy relationship with reality TV. Don’t worry though, I balance that out by reading educational books from Suze Orman, Hill Harper and the like, so I’m not too much of a lost cause. But had it not been for my … read more
Online Reputation Management: The Comments
So you’ve been managing your online reputation per our snazzy four tips to get you started. Your LinkedIn and Facebook profiles have acclimated you into the social sphere; you’ve claimed your business(es) on Yelp and Google+; and you’ve set up a Trackur account. Aren’t you quite the go-getter? You even … read more
Is Your Brand Living In Real Time?
In the age of social media, real time marketing is key to success. Here are 3 ways to do it right. read more
Timing Your Social Posts: Make Sure You’re Heard
Optimize the timing of your social feeds to hit your audience when they’re most likely to engage. It’s not worth posting content nobody is going to see. read more
Share and Share A Like
Facebook "likes" will always be important. But not as important as "shares." read more
Is a Facebook Contest Right for My Business?
Why Have a Facebook Contest? Facebook is a great place for your brand to communicate with fans. Not only is it a free communication tool, but Facebook also serves as a database of consumers who are interested — or already brand loyal — and want to hear what you has … read more