You've got the technology at your fingertips, and we've got the inside scoop on how to use it. 4 ways to score deals this Black Friday on social media. read more
4 Ways to Score Deals using Social Media on Black Friday
Tweeting with the Stars: NFL Players & Twitter Success
How NFL stars are building relationships with their fans with more personal and engaging tweets. read more
Is Your Facebook Reach Down, too?
Is your Facebook reach down? Nobody's talking about it, but we love the taboo. The possible cause, some solutions & a little bit of ranting. read more
Is Your Brand Living In Real Time?
In the age of social media, real time marketing is key to success. Here are 3 ways to do it right. read more
Timing Your Social Posts: Make Sure You’re Heard
Optimize the timing of your social feeds to hit your audience when they’re most likely to engage. It’s not worth posting content nobody is going to see. read more
Parthenon Project Spotlight: Social Media
At Parthenon Publishing, we’re a pretty modest bunch. We think we’re funny, but not all that funny. We think we can blog, but if you follow Avinash Kaushik’s instead, hey, we get it. We don’t need much fanfare. We do great work, and then we keep on moving. But, sometimes … read more
Getting Savvy on #GivingTuesday
On Cyber Monday, deals become deals with all the rest, and the only competition method is a lowered price tag. But now we have #GivingTuesday with the fairest price tag of them all: the one that gives back. read more
Social Spotlight: Goo Goo Clusters
What one Nashville candy company can teach you about the social media sweet spot. read more
Sell Your Event Early, Keep It Alive Late
Online and print strategies allow companies to maximize their events, but how do you do it the right way? read more
$50 in Melrose Money to Lucky Follower
Nothing says Friday the 13th like desperation. Usually it’s a chick in a horror movie screaming for help. Today it’s us. We are in the finals of Nashville’s Social Madness contest, and in an effort to solicit your support, we’re offering you the chance to win a $50 gift certificate … read more