The staff at Parthenon recently got together over lunch to talk magazines. Here are the key things great magazines do and the 10 magazines we love most. read more
3 Things Great Magazines Do & 10 That We Love
Magazines
3 Ways to Beat Deadline Dread
Deadlines often bring difficultly. These 3 easy steps of proper planning can help save your sanity. read more
Don’t Water Down Your Content
Once a reader looks at a publication and says, "I've read all this before," you've lost them for life. Conversely, if he or she feels personally addressed, and is given information that's actually useful, your connection to them is strong and durable. read more
Of Olympic Coverage and Failure to Satisfy …
Whether it's a multibillion-dollar, 16-day global broadcasting spectacle or your company's social-media or print product, it's never a good idea to take advice only up to a point. read more
Magazine Apps Still Evolving
Now, with the iPad and other tablets, magazines are going app crazy, trying to figure out how to reach readers. read more
Extra! Extra! iPad’s First Exclusive Newspaper
It's here! The first ever "newspaper" created exclusively for the iPad was recently unveiled by media mogul Rupert Murdoch. Dubbed The Daily (not to be confused with Jon Stewart’s The Daily Show), the iPad app presents daily news in various forms, from written content to video and 360 degree photos to interactive polls, all wrapped up into one visually-appealing app. To make it even more enticing, the first two weeks are free. read more
All Covered Up
The pundits who keep saying that print magazines are dead obviously haven't spent a lot of time at coverjunkie.com. read more
Getting Some Answers
Being a writer for many publications means a lot of interviews either by phone, email or in person. I never know what kind of interview subject I will get or how receptive they will be to what I would like to know.
Finding “the scoop” can prove difficult for some interviewers, because it all lies in the hands (or mind) of the interviewee. I’ve come to find some quick tips in coaxing the story out of subjects.story out of subjects. read more
Print’s Answer to the iPad
Field & Stream is making a defiant challenge for the superiority of print. The editors have literally turned their magazine into a target, and made it interactive to boot! An inside page of the "gun nut" issue has been designed for target practice. The magazine asks readers to submit pictures of themselves shooting at the target page for the chance to win a gun. read more
Magazine Readership Shows Growth
According to a report just released by GfK MRI (formerly Mediamark Research & Intelligence), magazine readership in the United States is slowly growing - a fact that is worthy of grand celebration in an industry often declared as "dead."
How did your favorite magazines perform over the past year? read more